Why the Holidays Are the Perfect Time to Reconnect with Clients

By Gail DeMarco

Gail DeMarco is a top-producing real estate professional with over a decade of experience and more than $900 million in career sales.

Are you reaching out to your clients during the holidays? Many agents take a break or slow down during the holiday season, thinking that clients are too busy to engage. But the holidays could actually be one of the best times to connect with clients, build relationships, and set yourself up for a strong start to the new year.

Let’s go over how you can win more listings during the holiday season.

It’s the best time to reconnect with clients. The holiday season is a time when most people are focused on family, celebrations, and relaxation. While it’s easy to think that clients are too busy to be bothered, the truth is, they’re often more open to hearing from you. This is the time when personal connections matter most, and when you reach out with a thoughtful message, it shows that you care.

Taking a moment to check in with past clients, whether it’s a simple phone call or a holiday greeting, can go a long way in making them feel valued. And when they remember you during the busy home-buying season, it could lead to referrals, new listings, or even repeat business.

Small gestures can lead to big results. Sending a holiday card, delivering a small gift, or even just making a phone call can be a powerful way to reconnect. Think about your top clients and the people you’ve worked with in the past. A simple gesture like delivering a pie or a small treat could make their day and remind them of your commitment to them.

It doesn’t have to be grand or expensive, but it’s about showing that you’re thinking of them. These little acts of kindness can have a huge impact on building long-term relationships and help you stand out from other agents.

Personal outreach helps you stay top of mind. In a competitive real estate market, staying top of mind is crucial. Holiday outreach lets you do just that without being pushy. Instead of waiting for clients to come to you when they’re ready to buy or sell, you take the initiative to keep in touch.

This could mean reaching out to people who might not be prepared to make a move right now but could be in the future. The goal isn’t to sell immediately, but to stay connected and remind them that you’re there when they need you.

Planning ahead for Q1. The work you put in during the holidays can set you up for success in the new year. Instead of waiting until January to start building relationships, use this time to lay the foundation for Q1.

Plan how you’ll reach out to clients during the holiday season. Will you send personalized messages? Will you host a virtual event? Being proactive now helps you be ready to hit the ground running when the new year starts. This thoughtful approach can help you stand out from other agents and make a positive impression that lasts.

Maximize YouTube to grow your business. One of the most powerful tools agents can use is YouTube. If you haven’t started your channel yet, the holidays are a perfect time to get started. You can create videos that showcase your expertise, share tips for buyers and sellers, or even highlight holiday activities in your area.

YouTube allows you to connect with potential clients and build a following while sharing valuable content. Even if you’re hesitant to get started, remember that it’s not about perfection, but being authentic and offering value to your audience.

Whether you’re creating videos about market trends or sharing personal stories, YouTube is a fantastic platform to grow your business and stay top of mind with your audience.

Start your road to success now. As the year comes to a close, now is the perfect time to reach out to your clients. The holidays provide an opportunity to reconnect, stay top of mind, and lay the groundwork for future success. Use this time wisely by planning your outreach, staying engaged with clients, and leveraging digital tools like YouTube to expand your reach. Remember, the effort you put in now will pay off in the new year.

Don’t wait until January! Start reconnecting with clients today. If you want to learn more about effective strategies to grow your business or need personalized help with your outreach plan, I’m here to guide you. Contact me now at 1-904-640-8000 (FL) or 1-916-220-5700 (CA). You can also email gail@gaildemarco.com. Let’s make 2025 your best year yet!